Email Design
Emails should always be designed with the brand, audience and goal in mind. Rarely will you design just one email by itself. In most of my email projects I have either designed full email campaigns, redesigned emails to improve the sales funnel or created a newsletter design that will be sent out on a repeating occurrence. All designs should be cohesive with the brand and be part of the larger picture. What other emails are your users receiving? How many are they getting in a week? Do they all work together to build a story and do they help with conversion, nurture or customer engagement?
Dormant Leads Email Campaign
The dormant leads email campaign for NCSa was a large email campaign project that took over 40 hours of design work. Each email was personalized to the athlete’s gender and sport they played. The campaign itself only had 5 emails in the flow but with our audience of 31 different sports the design work and production took time to make sure each email was unique to the reader.
This image is a screenshot of the first email in my Figma file that lays out a desktop and mobile version of the email and then the top hero images for each sport and the body images in gender specific designs and testimonials. It was important that each athlete could see themselves using our product, so it was a goal of mine to make sure the images were also diverse.
